Campaign starring legendary cyclist Brian Holm.
Shot in the spring 2020, in the streets of Copenhagen.


Brian is wearing his signature suit, that we have made in collaboration with him. The suit is made in a Vitale Barberis Canonico 100% wool, with a paisley lining to give it some more flare.

The suit is double breasted and the pants are highwaisted, with more width at the foot. The buttons are made of real horn and have been hand picked by The MOD Man himself, Robert.

We have styled the suit with different shirts, such as our short sleeve revere collar shirt and our creme classic collar shirt with a gold collar-pin.

As a tribute to Brian Holm, we have made bicycle cufflinks that comes with the suit.

  • Photography by Simon Birk

  • Concept by The MOD Men